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Privacy Policy

Dance’s Sporting Goods – Privacy Policy

Effective Date: November 12, 2025

At Dance’s Sporting Goods, your privacy is important to us. This Privacy Policy explains how we collect, use, protect, and share your Personally Identifiable Information (PII) when you visit or make purchases on our website, use our mobile services, or interact with us online.

By using our Site or services, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information from you in the following ways:

a. Information You Provide Directly

  • Name, email address, mailing address, phone number, payment information, or other details when you:

    • Register or create an account
    • Place an order
    • Subscribe to newsletters
    • Respond to surveys or promotions
    • Use Live Chat or customer support

b. Information Collected Automatically

  • Device and browser information
  • IP addresses
  • Cookies and similar technologies (see Section 6)
  • Interaction data for analytics and site performance

c. 10DLC Messaging Information

  • Phone number and consent to receive messages via SMS/text messaging.

2. How We Use Your Information

We use your information to:

  • Process orders, payments, and returns
  • Personalize your experience and deliver content/products you’re most interested in
  • Respond to inquiries and provide customer support
  • Administer promotions, surveys, or contests
  • Send marketing communications (with opt-out options)
  • Improve our website, services, and user experience
  • Comply with legal obligations

3. How We Protect Your Information

  • Sensitive information, such as payment details, is encrypted using SSL technology.
  • Access to personal information is restricted to authorized personnel only.
  • Transactions are processed via secure third-party gateways; we do not store full payment information on our servers.
  • We regularly scan for vulnerabilities to protect against unauthorized access.

4. Cookies & Tracking

Cookies are small files stored on your device to improve functionality and track usage. We use cookies to:

  • Remember items in your shopping cart
  • Save preferences for future visits
  • Compile analytics and traffic data
  • Track advertisements and remarketing campaigns

You can manage or disable cookies through your browser settings, but some features of the Site may not function properly if cookies are disabled.

5. Third-Party Services

  • We may use trusted third-party services (e.g., Google Analytics, payment processors, shipping carriers) that help us operate the Site.
  • These services are required to keep your information confidential and may only use it to perform services on our behalf.

Third-party links: Our Site may contain links to other websites. We are not responsible for the privacy practices or content of these third-party sites.

6. Google Services & Advertising

We use Google services such as Google AdSense, Remarketing, and Analytics to improve user experience and show relevant ads.

7. California Privacy (CalOPPA & Proposition 65)

  • Users from California may visit our Site anonymously.
  • We do not knowingly sell or ship to California residents in compliance with Proposition 65.
  • We provide a clear link to this Privacy Policy on the homepage.
  • You can access and update your personal information via your account.
  • We honor Do Not Track (DNT) signals and do not track users when DNT is enabled.

8. Children’s Privacy (COPPA)

  • We do not knowingly collect information from children under 13 years of age.
  • Our Site and services are not targeted to children under 13.

9. Fair Information Practices

In the event of a data breach, we will:

  • Notify affected users via email within 7 business days
  • Provide remedies in accordance with the Individual Redress Principle, allowing enforcement of rights against non-compliant data users

10. Email Marketing (CAN-SPAM Act)

We collect email addresses to:

  • Process orders and send order updates
  • Respond to inquiries
  • Provide product or service information
  • Send marketing emails (with opt-out options)

CAN-SPAM compliance:

  • No false or misleading headers or subject lines
  • Emails identified as advertisements where required
  • Physical business address included
  • Third-party email services monitored for compliance
  • Opt-out honored promptly via email or unsubscribe link

11. Mobile Messaging / 10DLC Compliance

  • By opting into SMS/text messaging, you consent to recurring messages for order updates, promotions, and alerts.
  • Participation is voluntary; service is not required to make purchases.
  • Message and data rates may apply; frequency varies.
  • You may opt-out anytime by texting STOP or clicking an unsubscribe link.
  • Text HELP for assistance or email info@dancessportinggoods.com

We comply with 10DLC regulations:

  • End-user information is not shared or sold
  • Opt-in and opt-out procedures are clear and documented

12. Sharing of Information

We do not sell, trade, or lease personal information to third parties.
We may share information with:

  • Service providers (e.g., hosting, shipping, payment processing)
  • Law enforcement or legal authorities when required
  • Aggregated, non-personally identifiable data for analytics or advertising

13. Updates to Privacy Policy

  • This Privacy Policy may be updated at any time.
  • Updates will be posted on this page with the last edited date.
  • Continued use of the Site constitutes acceptance of any updates.

14. Contact Information

If you have questions about this Privacy Policy, please contact us:

Dance’s Sporting Goods
570 Southpark Blvd
Colonial Heights, Virginia 23834
United States
Email: info@dancessportinggoods.com
Phone: 804-526-8399